The Butchers Arms Gallery is home to a coffee shop, gift shop, home and furniture section and artist in residence. The brief was to develop a new brand identity and strategy for an existing business after setting out key points where a strategy could be implemented. I explored ways of bringing each element of the business together and creating a brand voice with consistency. I chose to develop a pattern which could be used on the reverse of menus, mugs within the coffee shop and on items in the home and furniture shop.